Straley realty & auctioneers, inc.
Company: Straley Realty & Auctioneers, Inc.
Project: Billboard Design
Role: Graphic Designer
Straley Realty & Auctioneers, Inc. is a Van Wert County and surrounding area real estate brokerage and auction firm. The firm was formed in 1976 by Edward Straley, Rudy Straley, and William C. Straley. With two locations, Paulding, Ohio and Van Wert, Ohio, Straley Realty & Auctioneers, Inc. are able to serve their clients wherever they may moving.
The minimalistic design and ample use of white space on the Straley Realty billboard allows the message to come across clear and concise. The users can clearly understand the selling process is as easy as see, search, sold— 1, 2, 3. This message helps convey that from start to finish, Straley Realty’s licensed agents will accompany their clients throughout their buying and selling process to make sure it goes smoothly.
Throughout the creation process, I worked closely with a copywriter and a supervising designer to have brainstorming sessions to come up with various concepts. Upon exploring the concepts, we narrowed down our ideas and selected a single concept to further develop. The refining process happened with the help of my supervising designer to make sure the design was fine tuned and ready for the client.